For 34 years, WTAE-TV’s project Bundle-Up, in partnership with The Salvation Army, has raised critical funds to provide brand new winter outerwear (coats, hats, gloves, boots and scarves) for more than 285,000 Western Pennsylvania low income children and seniors. Our annual three-week Online Auction is one of our largest sources of income. Please consider giving a donation TODAY!
About project Bundle-Up
Project Bundle-Up does more than just #BundleThemUp with hats, coats, gloves, scarves and boots. The effects of the cold aren’t just felt physically – children wearing second-hand coats are often cruelly teased and lack self-esteem and self-worth. A new coat provides a child with warmth in so many ways, including the warm feeling of being cared for and granted well deserved attention as they shop for protective winter gear.
Taking kids shopping with caring adult volunteers also bundles them up with love, giving them the sense of being cared for that comes from someone spending time with them…. talking with them…. listening to them….
Created in 1986, Project Bundle-Up is a joint community service effort of The Salvation Army and WTAE-TV Channel 4. This unique program, utilizing over 1,000 volunteers each year, provides new winter coats, hats, scarves, mittens and boots to thousands of underprivileged Western Pennsylvanian children and senior citizens annually. Over the past 34 years, Project Bundle-Up has raised more than $15 million and provided new winter outerwear for more than 285,000 individuals.
Project Bundle-Up Goal: The mission of project Bundle-Up is to raise funds to provide all new warm winter outerwear (coats, hats, gloves, and boots) for children and senior citizens from low income households throughout Western Pennsylvania. Through the program, children ages birth-18 are provided up to $75 for new outerwear items, while seniors aged 62 years and older typically receive $100 for the purchase of such apparel. Project Bundle-Up provides assistance to an individual once every two years so as to reach more people in need each season. Project Bundle-Up provides funding to nearly 6,000 individuals annually; however, many have to be turned away and added to a waiting list until more funds become available.
The need for project Bundle-Up: Western Pennsylvania winters can have devastating effects on working low income households. Purchasing essential winter outerwear can present a challenge for families with growing children and seniors living on a fixed income, particularly when increases in heating costs tend to become a priority. As a result, many kids and seniors go without the essential warm winter gear that is needed.