Funds raised from this annual online auction, beginning Friday, March 13, will provide NEW winter outerwear for children and older adults across Western Pennsylvania.
PITTSBURGH (March 2, 2026) – Bid, buy and bundle them up! Warm hearts and win big this spring when you support WTAE-TV’s project Bundle-Up Annual Online Auction beginning Friday, March 13 through Friday, April 3, 2026. All proceeds from this auction will help The Salvation Army Western Pennsylvania Division and WTAE-TV continue the 40-year tradition of providing new winter outerwear to children and seniors across Western Pennsylvania. Starting Friday, March 13, visit projectbundleup.org or wtae.com to browse and bid on more than 300 unique items and packages available through the digital auction platform.
“The online auction is one of our program’s primary sources of income each year, but it is more than a fundraiser, it’s a lifeline,” Victoria Gill, Director of WTAE-TV’s project Bundle-Up said. “This invaluable partnership with WTAE-TV has transformed thousands of lives. We are so grateful for this legacy of giving that has been developed over the last four decades.”
The annual auction will be packed with more than 300 must-have items and unforgettable experiences. New items will be posted every Friday at noon throughout the span of the online auction. Sports fans will not want to miss the opportunity to win autographed Pittsburgh Steelers and Pittsburgh Penguins jerseys and memorabilia. High-tech gear and home appliances will also be up for grabs, along with one-of-a-kind gift cards and experiences at some of the region’s top attractions, golf courses and restaurants. All items and unique prize packages are generously donated by sponsors, organizations and individuals. A special thanks to our Lead Partner Peoples Natural Gas, and to major event sponsors KeyBank, Target, Walmart, UPMC and GCU.
For the past 40 years, project Bundle-Up has been dedicated to raising funds to provide brand new winter outerwear for children and adults over the age of 62 from across 28 counties in Western Pennsylvania. Each winter, WTAE-TV’s project Bundle-Up provides coats, boots, gloves and hats for an average of 5,000 children and seniors. Since its inception in 1986, WTAE-TV’s project Bundle-Up has raised nearly $18 million, providing more than 315,000 children and seniors with NEW winter outerwear across Western Pennsylvania.
“For 40 years our viewers have proven that Western Pennsylvania is a deeply caring community,” Charles W. Wolfertz III, President & General Manager of WTAE Channel 4 said. “We thank our amazing viewers for making this program possible. Let’s continue to work together to make sure everyone in our region can feel the warmth of our support for decades to come.”
WTAE-TV’s project Bundle-Up was created in 1986 by the late former Vice-President and General Manager Fred Barber, the late Chief Meteorologist Joe DeNardo and Salvation Army Lieutenant Colonel Robert A. Watson. For many participating children and older adults, the experience of WTAE-TV’s project Bundle-Up is the first opportunity they have ever had to shop for something brand NEW for themselves. Dedicated corporate and community volunteers, including members of the Pittsburgh Steelers, Pittsburgh Penguins and talent from WTAE-TV, ensure that the experience is not just about receiving new items but also about creating meaningful memories.
Celebrating more than 160 years of global service as both a church and a social service organization, The Salvation Army began in London, England in 1865. Today, it provides critical services in 134 countries worldwide. The 28-county Western Pennsylvania Division serves thousands of families and individuals in need through a wide variety of support services. To learn more about The Salvation Army in Western Pennsylvania, visit salvationarmywpa.org. The Salvation Army … doing the most good for the most people in the most need.